Released on: June 23, 2008, 8:13 am

Press Release Author: Cece Feinberg

Industry: Apparel & Fashion

Press Release Summary: Cece Feinberg PR will be representing Vitamin A swimwear.

Press Release Body: NEW YORK, jUNE 23, 2008 -- Vitamin A by Amahila Stevens, the
uber-chic, California-based swimwear line is pleased to announce that it has
retained Cece Feinberg Public Relations Inc. as its agency of record to create and
execute its national public relations campaign.

Cece Feinberg Public Relations, an established firm specializing in fashion and
luxury goods with offices in New York and Miami, will implement a dynamic and
focused on-going media campaign to promote Vitamin A as a leader in stylish and
innovative swimwear. The new campaign begins June 2008 by introducing members of the
fashion and lifestyle press to Vitamin A\'s 2009 Collection of shimmering bikinis and
chic cover-ups.

About Vitamin A

The epitome of modern, sexy West Coast chic, Vitamin A by Amahlia Stevens is a
rising star in the swimwear world. Minimalist and edgy, the Vitamin A collection
features impeccably cut silhouettes in luxurious fabrics and gorgeous colors,
accented by custom Italian hardware. Each piece in the line has been created to mix,
match and layer flawlessly for a perfectly unique look to flatter and fit each
individual\'s style and shape.

Created by a true California girl, designer Amahlia Stevens, the line reflects her
personal aesthetic - an innovative combination of laid-back beach beauty and
jet-setting glamour. Vitamin A is a favorite of A-listers around the globe and has
developed a loyal following of stylish celebrities including Jessica Alba, Cameron
Diaz and Kate Hudson.


About Cece Feinberg Public Relations

Cece Feinberg Public Relations is a full-service firm specializing in public
relations, marketing and special events for fashion, luxury lifestyle, and
entertainment clients. With offices in New York and Miami, Cece Feinberg Public
Relations has grown exponentially in recent years as word continues to spread about
their consistent success in bringing designers and luxury goods purveyors into the
national and international spotlight, coupled with their stellar reputation for
managing the finest in fashion shows and special events around the country


Web Site: http://www.feinbergpr.com

Contact Details: Press Contact: Cece Feinberg Public Relations

Cece Feinberg

cece@feinbergpr.com

212.939.7265